The New York Times Magazine: Nudge the Vote
How behavioral science is remaking politics. (October 31, 2010)

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Politico Magazine: The Net Vote

Inside the radical campaign strategy of Beto O’Rourke. (February 22, 2019)

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MIT Technology Review: A More Perfect Union

How President Obama’s campaign used big data to rally individual voters. (January/February 2013) 

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Bloomberg Politics: How Ted Cruz Engineered His Iowa Triumph

A meticulous, technologically advanced, highly individualized groundgame—and legalized fireworks—trumped a certain outsider candidate. (February 2, 2016)

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Bloomberg Politics: The Barnstormers
What Bernie Sanders learned from Tahrir Square, Occupy Wall Street and Zappos. (February 24, 2016)

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Slate: Anatomy of a Narrow Victory

Five years in the making, Mitt Romney’s Iowa win took a lot more than money. (January 4, 2012)

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Bloomberg Politics: The Best-Laid Free Media Plan of Marco Rubio

His campaign used data to try to put the candidate in front of the right voters. He realized too late that he couldn't get there without hurling insults. (March 3, 2016)

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Slate: Obama Does It Better

When it comes to targeting and persuading voters, the Democrats have a bigger advantage over the GOP than either party has ever had in the modern campaign era. (October 29, 2012)

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Slate: The Death of the Hunch

Campaigns used to guess which ads were most effective. Now they can prove it. How Obama’s embrace of empiricism could swing the 2012 race. (May 22, 2012)

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Politico Magazine: Dept. of Experiments

Obama's campaign turned politics into a science. But what if there are still some things in politics that money just can't buy? (March/April 2014)